care wholeheartedly We have big hearts and they are full of our love for the planet, our consumers, our people, our partners, our products and our brand. collaborate deliberately It takes a village, right? Together we can achieve things we could never have done by ourselves. Not to mention it’s a lot less lonely. nurture nature Nature got it right. We know it. That’s why we aspire to design products from plants not petroleum, from elds not factories. innovate disruptively If you always do what you’ve done, you’ll always get what you always got. We think innovation and creativity can change the world. be a trusted brand Can a company be a friend? We’d like to think so. We love our consumers, and we hope they love and trust us.
A Generation of Good; 2013 Coprporate Consciousness Report
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