Seventh Generation at 25 - Aspirations

A Generation of Good; 2013 Coprporate Consciousness Report

To Inspire a consumer revolution that nurtures the health of the next seven generations. SEVENTH GENERAT ION AT 25 Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation’s leading brands of household and personal care products. The company remains an independent, privately-held corporation distributing products to natural food stores, supermarkets, mass merchants, and online retailers across the United States and Canada. Seventh Generation lives its commitment to “caring today for seven generations of tomorrows,” with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within the home — and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase product performance and safety, and create a more sustainable supply chain. We believe we can use the power of business to start a movement that will change an entire industry. chapter 1 | vision ASPIRAT IONS “We’ve been able to define the change we want to see in the world through the development of a set of aspirations that give life to our mission and values. Developed with input from the community, our aspirations articulate a bold vision of the future that calls upon Seventh Generation’s heritage and unique capabilities. From our aspirations, we created a road map of 2020 goals to bring focus to our organization. With our 2020 goals set, we are working to ensure that our aspirations inform all of the work we do — from our brand campaigns to data management to product development. Our employee engagement program and benefits packages are now organized around our aspirations. Linking key aspiration-driven goals to our financial bonuses through our Annual Incentive Plan has been instrumental in engaging everyone in the company with the goals and their purpose.” — Tim Fowler, SVP, R&D, Supply Chain and Sustainability


A Generation of Good; 2013 Coprporate Consciousness Report
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