Paper Products - Packaging

A Generation of Good; 2013 Coprporate Consciousness Report

needle on this product’s sustainability in exciting ways, but I’m not satisfied. Here’s the problem; regardless of how green your diaper is, most of them end up in a landfill. We’re building mountains of waste year after year. It’s a huge problem and we don’t have control over it. What we can control is the make-up of the diaper. We are beginning to bring biobased plastic into our training pants and overnight diapers. We are also launching exciting new materials for the outer layer of some of our diapers in 2014. While we have made consistent, stepwise improvements in our diapers over the years, we know that our 2020 zero waste goal requires a revolutionary change. We need to think big — not just our company, but our whole industry.” — Louis Chapdelaine, Director, Fibers Product Development PAPER PRODUCT S All of our paper products are made from 100% recycled materials with post-consumer recycled (PCR) content ranging from 50% to at least 80%. The remainder comes from post-industrial recycled (PIR) materials such as unsold books and magazines. All of our cardboard and corrugated packaging is 100% PCR. PAC KAGING A redesign of our packaging in 2012 – 2013 offered opportunities for us to bring our aspirations to life by increasing the recycled content of our packaging. High Recycled Content Packaging • Continued improvement to an average of 85+% PCR WE DEBUTED UNBLEACHED BATH TISSUE! 100% recycled Minimum 80% post-consumer recycled; remainder post-industrial recycled Removing bleaching chemicals and using recycled content uses • 70% less energy • 80% less water • 100% fewer trees than a comparable bath tissue made from bleached, virgin wood pulp. After reviewing life cycle assessment studies, we have determined that recycled plastic almost always has a lower environmental footprint than virgin plastic for the same application. Our preferred materials hierarchy favors post-consumer recycled (PCR) content. Where we cannot use 100% PCR, we seek to use virgin, bio-based plastic that is recyclable. Key challenges • 32 oz spray bottle took a step back from 100% to 50% PCR.  This bottle’s round shape offered some complexities we didn’t anticipate but are addressing. seventh generation 2013 corporate consciousness report  25


A Generation of Good; 2013 Coprporate Consciousness Report
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