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A Generation of Good; 2013 Coprporate Consciousness Report

through our use of preferred ingredients and the design of our products. • Education: We strive to be a trusted source of information for our consumers about healthy living and healthy homes. We engage our consumers through social media, blogs and other venues. • Activism: We channeled most of our passion in 2013 into our Toxin-Free Generation campaign. Our consumers and partners helped us obtain over 120,000 signatures in 2014 on our petition to ask Congress to change the outdated toxics law (See Transform Commerce). • Innovation: As a deep look at our liquid laundry detergent (See Liquid Laundry Detergent Case Study) reveals, the evolution of our products has required a willingness to consider fundamental shifts in approach. Seventh Generation has found improved alternatives to replace ingredients in long-standing use in our industry. Our work often involves collaboration with our manufacturing partners or their suppliers. (See Influence Beyond our Size: Tier 2 Suppliers) 3 Our mission to enhance health infuses our: • Standards: We strive to enhance health first and foremost Chapter 3 | enhance health


A Generation of Good; 2013 Coprporate Consciousness Report
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