bobble

A Generation of Good; 2013 Coprporate Consciousness Report

Transform Commerce BOBBLE In 2013, Seventh Generation created an investment arm, Seventh Generation Ventures. The first acquisition was bobble, purveyors of reusable bottles that filter ordinary tap water. During use, water passes through a carbon filter, which removes chlorine. With 38 million single-serve water bottles (equal to 800 million pounds of plastic in 2011) disposed of in landfills each year, durable water bottles are a responsible choice aligned with Seventh Generation’s aspirations. The bobble mission is to “reduce MEET OUR LITTLE SISTER, BOBBLE. REDUCING PLASTIC WASTE BY ELIMINATING SINGLE-SERVE WATER BOTTLES chapter 5 | transform commerce plastic waste by starting a revolution around stigmatizing single-serve water bottles and the waste they create.” The bobble acquisition created some new challenges for us. We had never dealt with food-grade products nor worked with Asian manufacturing partners. Since the acquisition in the summer of 2013, our initial focus has been on evaluating the manufacturers (and cutting ties with one of them), working to understand bobble’s raw material components, and integrating bobble into our unique culture. We have learned a great deal about how to acquire brands in a way that complements our business goals and how to extend our aspirations to a new 2020 GOALS TRANSFORM COMMERCE WE ASPIRE TO CHAMPION HONESTY, RESPONSIBILITY, AND RADICAL TRANSPARENCY IN COMMERCE BE RADICALLY TRANSPARENT: ALL INGREDIENTS, TRACE MATERIALS, AND SUPPLY CHAIN ARE DISCLOSED. EXERT INFLUENCE BEYOND OUR SIZE: OUR INDUSTRY CREATES SAFER PRODUCTS, REDUCES GREENHOUSE GAS EMISSIONS, AND TAKES RESPONSIBILITY FOR ITS PRODUCT PACKAGING EXERT INFLUENCE BEYOND OUR SIZE: RALLY SUPPORT FOR CHEMICAL REFORM AT STATE, FEDERAL, AND INTERNATIONAL LEVELS


A Generation of Good; 2013 Coprporate Consciousness Report
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