Influence Beyond our Size: Tier 2 Suppliers

A Generation of Good; 2013 Coprporate Consciousness Report

company that is not part of the Seventh Generation brand. We are applying the insights we have gained as we work to further integrate bobble into our company. As we were still establishing baseline metrics at press time, none of the environmental data in this report include bobble’s data. INFLUENCE BEYOND OUR SIZE: TIER 2 SUPLIERS If we owned our own plants, we wouldn’t have nearly the breadth of influence we have had throughout our industry over the years. Seventh Generation’s most powerful opportunities to drive broad change are not with our Tier 1 suppliers (manufacturing partners), but with our Tier 2 suppliers (the companies that provide ingredients and materials to our manufacturing partners). These are the companies that really help us to leapfrog by taking innovations that we have co-created and bringing them to their other customers. Our Tier 2 suppliers are the ones inventing new chemistries, devising new packaging solutions and promoting these improvements throughout the supply chain; they are the real sustainability enablers. Some examples: • High PCR content in bottles; by solving the challenges presented by large bottles or difficult shapes for packaging our products, our Packaging Partners have proved they can deliver high PCR bottles and can market this capability to their other customers. See High Recycled Content Packaging. • Innovative fiber bottle: Ecologic worked with us to pioneer an innovative, molded pulp laundry bottle with an interior plastic pouch that reduced plastic use by 66 percent compared to the plastic bottle it replaced. • Sustainable surfactant: We worked with our partner Rhodia PROGRESS IN 2013 NOTES ALL INGREDIENTS DISCLOSED ON PACK. ALSO SEE ENHANCE HEALTH. OTHER DISCLOSURES ARE NEEDED, SUCH AS FOR TRACE MATERIALS AND BYPRODUCTS LEADERSHIP ROLE WITHIN AMERICAN CLEANING INSTITUTE®; INGREDIENT DISCLOSURE ON WEBSITES IS NOW COMMON IN INDUSTRY DEMONSTRATING THAT WE ARE A PROFITABLE BUSINESS WHILE CREATING RESPONSIBLE PRODUCTS REMAINS OUR BEST MEANS OF INFLUENCE. seventh generation 2013 corporate consciousness report  53 OUR EFFORTS CULMINATED IN OUR 2014 DELIVERY TO CONGRESS OF 120,000 SIGNATURES SUPPORTING STRONG TOXICS LEGISLATION AND OUR HOME STATE OF VERMONT’S PASSAGE OF A TOXICS LAW IN 2014. WE CONTINUE TO WORK TOWARD PASSAGE OF STRONG FEDERAL TOXICS LEGISLATION


A Generation of Good; 2013 Coprporate Consciousness Report
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