Influence Beyond our Size: Retail Partners

A Generation of Good; 2013 Coprporate Consciousness Report

(now part of Solvay) to incorporate 100% biobased Laureth-6, a special surfactant (a key ingredient in soil removal) into our laundry detergents. Derived from sugar cane and palm kernel oil, this surfactant replaced a partly synthetic one. We made this innovation available to other detergent manufacturers to help to raise the bar for the whole industry. • FSC certified pulp: When we let the suppliers of the wood pulp for our diapers know that we were seeking pulp from forests that were FSC-certified, they not only obtained certification for the wood destined for our diaper products, but converted an entire system of wood lots many times larger than our need. INFLUENCE BEYOND OUR SIZE: RETA IL PART NERS Seventh Generation has contributed our expertise in developing sustainable products and supply chains to some of our retail partners such as Target and Walmart as they seek to refine their supplier engagement and product chapter 5 | transform commerce standard strategies. We have also been active participants in key workgroups of The Sustainability Consortium® (TSC®), an organization developing a system that promotes and measures product sustainability. Target sought feedback from us, some of our peers and key NGOs during the development of their Sustainable Product Standard. With this input, the company developed a standard that scores products on principles that are in line with Seventh Generation’s own priorities: ingredient safety and transparency and end-of-life stewardship. The company’s message to its suppliers is that if they score well on the standards, Target may provide preferential treatment through ads and displays. The standard is also an excellent vehicle for educating buyers. For example, we were asked to develop a multi-laminate dish refill pouch and now have a tool to demonstrate how that change would lower the product’s sustainability profile. “At Walmart’s request, we participated in a meeting to discuss chemicals of


A Generation of Good; 2013 Coprporate Consciousness Report
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