Materiality

A Generation of Good; 2013 Coprporate Consciousness Report

MATER IALITY Seventh Generation sought stakeholder input in a multi-step process of determining what issues are most important to the business and thus to our reporting, as required by the GRI G4 standard. We began by compiling a large list of issues using two external responsible business frameworks: the B Corp biennial survey and the Ceres Roadmap for Sustainability. We then incorporated diverse viewpoints by examining: • Surveys from two retailers with sophisticated sustainability programs • Consumer feedback tracked by our Consumer Relations Team • Insight from NGOs, responsible businesses and others who participated in a stakeholder review hosted by Ceres for our 2012 report • Employee feedback during structured meetings in both 2012 and 2013 that supported the development of our aspirations • Input from our internal Corporate Consciousness Team • A review by our Executive Leadership Team • A Ceres review team evaluation of our draft report further informed this process. Process. We eliminated issues mentioned by only one of these groups or combined similar issues together to develop a more manageable list. Then we quantified the importance to our stakeholders and to Seventh Generation, weighting each of the external stakeholders equally and all of these equal to Seventh Generation. As Seventh Generation believes that all environmental and social issues that our company touches in some way are important, it was difficult to discipline ourselves not to rank everything high. But as a small company, we must prioritize. Throughout this report, we have discussed additional issues where possible and plan to cover more issues to the GRI standard in future reports. seventh generation 2013 corporate consciousness report  65


A Generation of Good; 2013 Coprporate Consciousness Report
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