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A Generation of Good; 2013 Coprporate Consciousness Report

Lower ranking issues included: community support, stakeholder engagement, supply chain disclosure, animal testing, philanthropy, air emissions, marketing practices, distribution systems, and land/wildlife conservation. While Seventh Generation’s ranking of issues closely matched that of our stakeholders, a few differences emerged. Energy/GHG Emissions. Interestingly, our retailers and consumers did not prioritize GHG emissions, while ranking energy high. As we have been tracking our GHG Emissions, including those embedded in our materials, but do not have historical or current energy data, we have overridden that ranking and replaced energy with greenhouse gas emissions. Our Ceres reviewers also noted that combining climate change and greenhouse gas emissions together might have better reflected stakeholder concerns and given GHG emissions higher priority. Water. All stakeholders ranked water high while Seventh Generation ranked water low. One of our largest uses of water occurs in paper manufacturing and we believe our paper producers’ water practices are industry leading. We have yet to address the water used in our agricultural products, where our largest water uses lies. As we pursue our sustainable sourcing goals, water will be part of that evaluation. Supply Chain Social Issues: Our Ceres 2014 review team challenged us to elevate our discussion of this in our reporting. We plan to expand both our work and our reporting on this issue next year. Finally, as a responsible business, we consider transparency about ethics and governance to be material but this was not high on our stakeholders’ lists. Mindful of resources, for this first year of G4 reporting, we have chosen a H/M cut-off to define the material issues for this year’s report. While this report addresses many more issues, this limits the number of issues we cover with the rigor G4 requires. Our support of the new G4 standards will be an ongoing process; we plan to increase the number of issues we cover in subsequent years. seventh generation 2013 corporate consciousness report  67


A Generation of Good; 2013 Coprporate Consciousness Report
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