Page 7

A Generation of Good; 2013 Coprporate Consciousness Report

Dear Friends and Stakeholders, When I was born in the mid-1960s, our world was both much smaller and much larger than it is today. Back then, life for most unfolded in self-contained communities whose borders were seldom crossed and whose rhythms were rarely disrupted by events beyond. Indeed, the world outside was often distant and remote, a frequently mysterious but always expansive place with plenty of room for Earth’s three and a half billion lives, most of which never touched our own. Today, this paradigm has been turned on its head. Our communities now are outsized and hyper-driven. They sprawl past each other’s boundaries on a rapidly shrinking planet struggling to contain what soon will be an extraordinary nine billion human beings, all of whom are fast becoming interconnected to the point of interdependence. What comes next is something completely new in the human experience — a world in which almost everything we do affects everything else in once unimaginable ways. Clearly, business as usual cannot successfully lead us through this unknown territory and into a brighter future beyond — we are in urgent need of a new and better business model. This belief lies at the heart of all we do at Seventh Generation. And every decision we make is guided by the principle that rises from it: that the true path to lasting care of both our planet and its people can only be found in a much different operating model for business that embraces renewable choices and innovates new sustainable ways. This Corporate Consciousness Report looks at the progress we’ve made building this model. It’s a chance for us to open our doors and invite you inside to decide for yourself whether or not we’re living up to our values and vision to build a better model. It’s also an opportunity for everyone here to reflect on the dreams that drive our work to nurture nature, enhance health, transform commerce, and build community. In 2013, we advanced on many fronts on our 2020 Roadmap goals to pursue our lofty aspirations. Leading the charge was a new program that tied 20% of seventh generation 2013 corporate consciousness report  7


A Generation of Good; 2013 Coprporate Consciousness Report
To see the actual publication please follow the link above