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A Generation of Good; 2013 Coprporate Consciousness Report

every employee bonus to progress on key sustainability objectives centered on a push to lessen our raw materials’ impacts. Together, we reduced the amount of virgin plastic in our products and packaging by an impressive 25% and increased the level of Forest Stewardship Council® (FSC®) certified fiber in our products to 62%. We also maintained 100% participation in our employee engagement program, which asks each employee to volunteer one percent of their time to worthy causes. Indeed, linking bonuses to sustainability was so successful that we’re continuing this effort in 2014. “Perhaps our most important accomplishment was the creation of Companies for Safer Chemicals, a new organization we formed with a coalition of like-minded businesses in order to seek meaningful reform of state and federal toxics regulations.” — John Replogle, CEO chapter 1 | vision Last year also marked a historic first for Seventh Generation Ventures, our new investment arm, which made its inaugural acquisition with the purchase of bobble. This company’s reusable plastic water bottle enhances health and reduces waste with a replaceable carbon filter. With bobble, we intend to revolutionize the way the world drinks water and further the ban on single-serve plastic water bottles that choke our oceans and landfills. Perhaps our most important accomplishment was the creation of Companies for Safer Chemicals, a new organization we formed with a coalition of like-minded businesses in order to seek meaningful reform of state and federal toxics regulations. Progressive changes in these laws are urgently needed, and Companies for Safer Chemicals is bringing together a wide variety of voices to promote them. The aim is to create the world’s first Toxin-Free Generation, and it’s around this idea that we’ve focused our products, our consumer conversations, and our influence. While proud of our successes and the clarity of our path, we continue to face many challenges. In the spirit of transparency, we note that we did not audit our manufacturing partners in 2013 and will focus on reinvigorating our engagement with our suppliers over the next two years. While our greenhouse gas emissions intensity dropped 11 percent in the past year, we have not reduced our absolute emissions. No excuses, these things simply did not get done and must be done. We pledge to work on them


A Generation of Good; 2013 Coprporate Consciousness Report
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