BRAND PERSONALITY We are an activist brand which is always caring, bright, bold and liberating. harder in the year ahead and to achieve a more positive impact. To ensure that all of our goals and initiatives flow together to form a cohesive, meaningful sustainability program, we recently established a Sustainability Stewardship Committee, led by me with key senior executives and managers from across the company. This committee will help to ensure that we honor our aspirations as we set the direction for each year’s strategic plan. Leading these efforts for Seventh Generation has been an incredible gift. It’s a true privilege to be involved with so many extraordinarily passionate people who are so dedicated to having a positive impact on the world. Indeed, thanks to them, I have never had more satisfaction in our work, greater belief in our cause, nor more hope for the future than I have today. Thanks must be extended to you as well, for the support of our friends, partners, customers, and stakeholders is at the core of this momentum. In 2013, we celebrated 25 years as a catalyst for change. Now, with your help, we’re turning our attention to meeting the challenges of a new world and launching the next 25 years of transformation. It’s a remarkable moment whose milestones wait in this report. We’ve got a lot to share, but the most important fact of all hides between the lines: There’s no way we could do the things we do without you. In ways both great and small, you make the progress we make possible. And for that you have our profound thanks. For All the Generations Yet to Come, seventh generation 2013 corporate consciousness report 9 John Replogle, CEO CONSUMER Forward-thinking, mindful moms who are looking for everyday products that care for her, her family and her home. INSIGHT I like to go beyond the surface, seeking out new ways to nurture my family, enabling them to get the most out of life. BRAND PURPOSE Nurturing Life BRAND BENEFIT Enables you and your family to live life to its fullest potential. POINT OF DIFFERENCE Healthy solutions for my family and the world around them. REASON TO BELIEVE We discover and carefully apply advancements in natural sciences to make products that both exceed your performance standards and are safe for your family.
A Generation of Good; 2013 Coprporate Consciousness Report
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